9/2/2023 0 Comments The next big thing tv showThe “tasting room” resembled the MasterChef kitchen. ![]() The production had the whiff of daytime programming, not a plum 8pm slot, while the format was wearyingly familiar. This peek behind the supermarket scenes was of passing interest but little more. Brand mascot Kevin the Carrot would have been better casting. Bavin contributed blokey bonhomie and shouting. The straight-talking Ashfield offered shrewd insights into what will sell. The judges were Julie Ashfield, Aldi’s managing director of buying, and award-winning grocer Chris Bavin, who is essentially Gregg Wallace with hair. Cue more tears.Ĭountryfile’s Anita Rani hosted proceedings with typical warmth and a willingness to tuck into any food on offer. The winner would bag a business-transforming deal to supply Aldi’s 950 stores nationwide. Christian the pieman and Mandira the spice lady then faced make-or-break home visits to prove they’d cracked the logistics and could mass-produce. Essentially, could it be cheaper and could it be frozen? Nobody was terribly surprised when the bug burgers bit the dust. The top two were picked to develop their products further. These inevitably involved sepia-tinted family photos and copious blubbing. Would a megabucks contract go to the hand-crafted pies, insect-based meal kits, artisanal Chinese sauces, gourmet children’s grub, authentic pasta sauces or home-style Indian ready meals? Because such series rely on sob stories, everyone was encouraged to share the background to their recipes. Six small-scale suppliers pitched their wares at Aldi’s West Midlands HQ. Yes, it’s just what the TV schedules were crying out for: another cookery show.įor this opening episode, the category was “dinner time”. Aldi’s Next Big Thing (Channel 4) found budding food and drink entrepreneurs competing to get their goods onto the German retail giant’s shelves. ![]() In the meantime, the fourth-placed store got its own reality contest. Quickfire trivia question: what are the three biggest supermarket chains in the UK? I’ll tell you the answer at the end of this review.
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